As I was looking for various options online, i came across this relatively new website. I was kind of speculative as to whether I should buy from such a new company or not.
So I called up their customer care, they were respectful and knowledgeable and they helped with the purchase procedure. I purchased Hitachi Circular Saw.
I wish them all the very best in their endeavor; but I also hope that as they will grow and prosper, they will not turn out to be arrogant like some of the current "big online players", but rather remain humble and customer centric in their approach.